Maximilian Nols

Hi, I'm Maximilian Nols

Maximilian Nols

(01)Product Leader & Operator
(02)AI & SaaS Builder
(03)Growth & Go-to-Market Strategist

Experienced in owning product roadmaps end-to-end, leading cross-functional teams, and scaling AI-powered platforms from zero to thousands of users. Driven by turning complex problems into simple, impactful products.

About Me

As a 3x founder, product leader, and operator, I've taken AI-powered SaaS products from zero to thousands of users, led cross-functional teams, and scaled a marketing agency to 200+ clients — selected as a WEF 2025 Delegate and imec.istart alumni.

3x

Founded Companies

2,000+

Platform Users

€500k+

Ad Spend Managed

200+

Agency Clients

In Action

On stage, sharing ideas & building connections.

Maximilian Nols pitching at imec Investor Day

imec.istart Investor Day

Pitching Reeply.ai to investors at one of Europe's top tech accelerators.

Maximilian Nols speaking at Next Icons 2025

Next Icons 2025

Speaking after winning the Next Icons award in category Startups.

My Startup Platforms

AI SaaS Platforms I've Built

Products I've taken from concept to market — owning roadmap, team, go-to-market, and growth end-to-end.

Reeply.ai

AI-Powered Marketing Automation

Led product strategy and development of an AI marketing automation platform from ideation to market. Defined the roadmap, managed a cross-functional team of up to 12 (mix of freelancers & employees), and iterated through user feedback to achieve 80% cost reduction for clients.

AI/MLMarketing AutomationSaaSB2B
Visit Reeply.ai

80% Cost Reduction

Team of 12 at Peak

€350k Budget

User reviews

I loved working with the Reeply team — dedicated, patient, professional. It's simple and easy to use. They helped me launch my very first lead generation, awareness, and conversion ads. I managed to gain half a million views on one of my videos in just a few days. Thank you Reeply.
Lin Loke, Founder of Nuwa Wellness

Lin Loke

Founder, Nuwa Wellness

I hired 2 employees in 2 weeks thanks to Reeply. I was able to set up efficient recruiting campaigns in no time, generating numerous leads without wasting time on complex ad platforms.
Steffen Pfannebecker

Steffen Pfannebecker

CEO at Digilytics

Our campaigns consistently deliver a stream of leads since using Reeply AI. The platform is intuitive, and the team at Reeply has been very supportive throughout. Highly recommended for any business looking to scale their marketing efforts without the usual overhead.
Yip ThyDiep Ta

Yip ThyDiep Ta

House of Collaboration / Delegation Lead at WEF Davos

Grafics.io

AI Ad Creative Generation

Owned product vision and go-to-market strategy for a generative AI platform enabling marketers to create ad creatives at scale. Drove rapid adoption — 1,600+ users within two months, generating over 8,000 AI ad creatives.

Generative AIAd CreativeSaaSB2B/B2C
Visit Grafics.io

1,600+ Users

8,000+ Creatives

Rapid Traction

User reviews

grafics.io is truly the best and easiest AI-powered ad creator! You can create professional ads in just minutes, hassle-free. The platform is intuitive, fast, and delivers top-quality results. Perfect for anyone who wants effortless advertising.
TP

Theo Pünt

Grafics.io user

Incredibly impressed by how quickly I was able to get good quality content for my site. Also impressive was the ability to quickly edit the content to meet my personal requirements. Quick and easy.
JM

James Morris

Grafics.io user

Graphics makes it easy to create clean, on-brand visuals quickly. As a solo founder, it helps me produce Instagram posts, stories, and ad creatives without spending too much time on design. A simple and efficient tool for content creation.
HP

Happylittlepaws

Online Store

Career

Work Experience

Founder & Product Lead

Current

Reeply B.V.

Eindhoven, Netherlands2024 – Present
  • Owned the full product lifecycle — from discovery and roadmap prioritization to launch and iteration — for an AI-based marketing automation platform.
  • Leading a cross-functional international team of up to 12 at peak (mix of freelancers & employees across Engineering, Product, Design, Marketing) using agile sprints.
  • Defined KPIs and implemented analytics (Mixpanel, PostHog) to drive data-informed product decisions.
  • Implemented automation workflows reducing agency operating costs by 80%.
  • Managing product strategy and P&L with a €350,000 annual budget, reporting directly to stakeholders.
  • Secured strategic partnerships with imec, Meta, and WEF Delegation HOC through stakeholder management.

Founder & Operations Lead

Marketing Managers

Germany2021 – 2024
  • Scaled operations of a performance marketing agency to 200+ SME clients in the DACH region.
  • Led a cross-functional team of 6 (Marketing, Sales, Developers), managing sprint planning and delivery.
  • Orchestrated paid social & search campaigns managing over €500,000 in total ad spend.
  • Built data-driven lead generation funnels and optimized conversion rates through A/B testing and analytics.
  • Designed and automated end-to-end operational workflows using n8n and Zapier, increasing team efficiency by 3x.

Founder & Technical Lead

Web Design & Hosting Agency

Germany2019 – 2021
  • Built and operated a full-service agency for web development and hosting on AWS.
  • Managed client requirements end-to-end — scoping, development, deployment, and support.
  • Developed and managed a scalable hosting infrastructure serving 100+ client websites.

Expertise

Core Competencies

Product Management

  • Product roadmap ownership & prioritization
  • User research, discovery & feedback loops
  • Sprint planning & agile delivery (SCRUM)
  • KPI definition & data-driven decisions
  • Stakeholder & cross-functional alignment

Operations & Leadership

  • Built & scaled 3 companies from zero
  • P&L ownership & budget management
  • Process design & workflow automation
  • Investor communication & fundraising

Marketing & Growth

  • Go-to-market strategy & launch execution
  • Performance Marketing (Meta, Google, LinkedIn)
  • CRM & Marketing Automation (HubSpot, ActiveCampaign)
  • Analytics (GA4, Mixpanel, PostHog, Looker Studio)

Technical Fluency

  • React, Next.js, TypeScript
  • MongoDB, Prisma
  • Automation: Zapier, n8n
  • PM Tooling: Jira, Linear, Notion, Figma

Generative AI

  • ChatGPT, Claude, Gemini
  • Sora, Veo, Runway, LoRAs
  • ElevenLabs
  • AI product development & integration

Languages

GermanNative
EnglishFluent
DutchBasic
FrenchBasic

Tools & Technologies

Product StrategyRoadmappingUser ResearchA/B TestingSCRUM / AgileStakeholder MgmtReactNext.jsTypeScriptMongoDBPrismaMeta AdsGoogle AdsLinkedIn AdsHubSpotGA4MixpanelPostHogZapiern8nChatGPTClaudeFigmaJiraLinearNotionMiroGit

Background

Education & Recognition

Bachelor of Science (B.Sc.) in Marketing Management

Fontys International Business School

Venlo, Netherlands · 2019 – 2023

  • Language of instruction: English
  • Focus: Digital Marketing, Consumer Psychology, Strategic Branding
  • Participation in Student Entrepreneur Program
International Recognition

World Economic Forum 2025

Delegate – House of Collaboration, Davos

Contributed to an international whitepaper on technological and societal development over the next 100 years. Leveraged AI startup expertise to drive digital promotion for the delegation.

€125k Funding

imec.istart Accelerator

One of Europe's Leading Tech Accelerators

Selected for the prestigious accelerator program. Secured €125,000 in funding and access to an international investor network. Completed intensive training in Sales, Marketing, and Product Design.

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Let's Connect

Let's have a conversation.

Whether you have an exciting opportunity, want to discuss a potential collaboration, or simply want to connect — I'm always happy to chat.

Open to new opportunities and conversations.

© 2026 Maximilian Nols. All rights reserved.