Hi, I'm Maximilian Nols
Maximilian Nols
Experienced in owning product roadmaps end-to-end, leading cross-functional teams, and scaling AI-powered platforms from zero to thousands of users. Driven by turning complex problems into simple, impactful products.
About Me
As a 3x founder, product leader, and operator, I've taken AI-powered SaaS products from zero to thousands of users, led cross-functional teams, and scaled a marketing agency to 200+ clients — earning recognition as a WEF 2025 Delegate and imec.istart alumni.
3x
Founded Companies
2,000+
Platform Users
€500k+
Ad Spend Managed
200+
Agency Clients
In Action
On stage, sharing ideas & building connections.
imec.istart Investor Day
Pitching Reeply.ai to investors at one of Europe's top tech accelerators.
Next Icons 2025
Speaking after winning the Next Icons award in category Startups.
My Startup Platforms
AI SaaS Platforms I 've Built
Products I've taken from concept to market — owning roadmap, team, go-to-market, and growth end-to-end.
Reeply.ai
AI-Powered Marketing Automation
Led product strategy and development of an AI marketing automation platform from ideation to market. Defined the roadmap, managed a cross-functional team of 12, and iterated through user feedback to achieve 80% cost reduction for clients.
End-to-End Product
80% Cost Reduction
Team of 12
€350k Budget
Grafics.io
AI Ad Creative Generation
Owned product vision and go-to-market strategy for a generative AI platform enabling marketers to create ad creatives at scale. Drove rapid adoption — 1,000+ users in month one, 8,000+ AI creatives generated by month two.
0 → 1 Product
1,000+ Users
8,000+ Creatives
Viral Growth
Career
Work Experience
Founder & Product Lead
CurrentReeply B.V.
- Owned the full product lifecycle — from discovery and roadmap prioritization to launch and iteration — for an AI-based marketing automation platform.
- Leading a cross-functional international team of 12 (Engineering, Product, Design, Marketing) using agile sprints.
- Defined KPIs and implemented analytics (Mixpanel, PostHog) to drive data-informed product decisions.
- Implemented automation workflows reducing agency operating costs by 80%.
- Managing product strategy and P&L with a €350,000 annual budget, reporting directly to stakeholders.
- Secured strategic partnerships with imec, Meta, and WEF Delegation HOC through stakeholder management.
Founder & Operations Lead
Marketing Managers
- Scaled operations of a performance marketing agency to 200+ SME clients in the DACH region.
- Led a cross-functional team of 6 (Marketing, Sales, Developers), managing sprint planning and delivery.
- Orchestrated paid social & search campaigns managing over €500,000 in total ad spend.
- Built data-driven lead generation funnels and optimized conversion rates through A/B testing and analytics.
- Designed and automated end-to-end operational workflows using n8n and Zapier, increasing team efficiency by 3x.
Founder & Technical Lead
Web Design & Hosting Agency
- Built and operated a full-service agency for web development and hosting on AWS.
- Managed client requirements end-to-end — scoping, development, deployment, and support.
- Developed and managed a scalable hosting infrastructure serving 100+ client websites.
Expertise
Core Competencies
Product Management
- Product roadmap ownership & prioritization
- User research, discovery & feedback loops
- Sprint planning & agile delivery (SCRUM)
- KPI definition & data-driven decisions
- Stakeholder & cross-functional alignment
Operations & Leadership
- Built & scaled 3 companies from zero
- P&L ownership & budget management
- Process design & workflow automation
- Investor communication & fundraising
Marketing & Growth
- Go-to-market strategy & launch execution
- Performance Marketing (Meta, Google, LinkedIn)
- CRM & Marketing Automation (HubSpot, ActiveCampaign)
- Analytics (GA4, Mixpanel, PostHog, Looker Studio)
Technical Fluency
- React, Next.js, TypeScript
- MongoDB, Prisma
- Automation: Zapier, n8n
- PM Tooling: Jira, Linear, Notion, Figma
Generative AI
- ChatGPT, Claude, Gemini
- Sora, Veo, Runway, LoRAs
- ElevenLabs
- AI product development & integration
Languages
Tools & Technologies
Background
Education & Recognition
Bachelor of Science (B.Sc.) in Marketing Management
Fontys International Business School
Venlo, Netherlands · 2019 – 2023
- Language of instruction: English
- Focus: Digital Marketing, Consumer Psychology, Strategic Branding
- Participation in Student Entrepreneur Program
World Economic Forum 2025
Delegate – House of Collaboration, Davos
Contributed to an international whitepaper on technological and societal development over the next 100 years. Leveraged AI startup expertise to drive digital promotion for the delegation.
imec.istart Accelerator
One of Europe's Leading Tech Accelerators
Selected for the prestigious accelerator program. Secured €125,000 in funding and access to an international investor network. Completed intensive training in Sales, Marketing, and Product Design.
Let's Connect
Let's have a conversation.
Whether you have an exciting opportunity, want to discuss a potential collaboration, or simply want to connect — I'm always happy to chat.
Open to new opportunities and conversations.
© 2026 Maximilian Nols. All rights reserved.